The popularity of social media and word-of-mouth marketing raises questions about the credibility of content. There are 2 advertising codes of practice that describe how businesses should advertise. Answer to Ethical issues in advertising include all of the following, except? Is it fair to the others in the class? To promote social justice, macro practitioners use groups to do all of the following EXCEPT: a. Companies need to work with the community in a way that is sustainable and keeps all the stakeholders happy. Week 2 Quiz - Advertising Ethics, Codes of Practice, Offensive Ads. Our success is measured by yours. The Golden Rule: do unto others as you would have them do unto you. a. D. It is efficient. Companies must provide their customers with fair knowledge of what they are trying to achieve with their company mission and vision. Principle 6 – Advertisers should never compromise consumers’ personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made. Principle 8 – Advertisers and their agencies, and online and offline media, should discuss privately potential ethical concerns, and members of the team creating ads should be given permission to express internally their ethical concerns. The advertising industry has also created an exceptional self-regulatory program called the National Advertising Review Council (NARC) that covers both adult and children’s advertising. Created cookie jar reserves of advertising revenue to smooth net income B. Companies may include disclosures but how many customers actually read them? According to Mary Gentile from Giving Voice to Values, all of the following are examples of pillars that help us make ethical choices EXCEPT: A. treat values conflicts as normal B. play to personal strengths C. anticipate rationalizations for unethical behavior D. be empathetic in your decision-making If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice Each of the following techniques was used by Gemstar TV Guide International in its accounting fraud except for: A. Companies need to show they have morals when advertising to consumers, because that makes consumers’ feel like the company cares about what they need. Flashcards. To avoid consumer confusion and mistrust, the industry must strive to clearly separate paid advertising from actual news. Ethical actions always increase someone’s creativity without destroying, limiting, or diminishing anyone’s creativity. The Better Business Bureaus in the United States encourage truth in advertising and attempt to establish ethical business practices through self-regulation. The ethical decision making process in business includes all of the following except. Human beings create a number of different worlds. Companies need to show they care about the community and the success of the community around them; it is part of their duty to care about those around them and help support those buying their products. thienan2004. Is it fair to the others in the class? Increasing environmental awareness c. Legislation requiring corporate ethical and sustainable sourcing d. Consumers’ desires for better corporate responsibility ANS: C 2. Most say they have tightened them following rulings against them by regulatory bodies. c. The categorical imperative: rules or laws should only be used that would apply to everyone at all times. Should you or should you not let them? Following the successful celebrity endorsement of Georgia Baked Chicken, the company decided to run an advertising campaign with supposedly real customers. Critics charge that intermediaries _____. Practice Sheet #3: Ethical Questions that Arise from the Scenario For each scenario, identify one or more ethical questions. pirating software C05-Fundamentals of ethics, corporate governance and business law Updated: Oct 2013 1 Sample Exam Paper . By Brady Rothschild, Mars Hil University Intern. The goal is to convey their responsibility to demonstrate professionalism at all times. The industry must maintain an open environment where professionals feel free to express their opinions, both positive and negative. Once you have defined your ethical code, the next step is working it into your day-to-day activities. MDG Advertising’s creative marketing portfolio. 2. A. 04.It can be illegal not to fulfill a contract, but it might be ethical for any number of logical reasons. Millennials have a need to feel part of a larger community, and feel like they are making a difference. All of the following diagnostic tests and procedures are now infrequently performed in clinical practice except: a. Hysterosalpingogram b. Test bank Questions and Answers of Chapter 3: Regulation and Ethics of Advertising Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. They could just donate profit to the people, but that would only help them short term, like the old saying about giving a man a fish versus teaching a man to fish. Share on facebook. A) are too few in number B) mark up prices beyond the value of their services C) provide only essential services D) undervalue their service costs Principle 5 – Advertisers should treat consumers fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service advertised. 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